Adam Silver Unveils Streaming Experience of Future at NBA All-Star Tech Summit

At the NBA All-Star Tech Summit in Salt Lake City, NBA Commissioner Adam Silver introduced new personalized options that would be part of the future live game streaming experience, including a feature for fans to scan their own avatar into a live NBA game via the NBA App and replace an NBA player.

Silver scanned and inserted legendary host Ahmad Rashad into a live Utah Jazz game. NBA shared a video clip of the same on the micro-blogging website Twitter.

The post read “NBA Commissioner Adam Silver unveils streaming experience of the future via the NBA App – and you can be in it!”

Silver began by creating an avatar of Rashad and demonstrated how to add the avatar into the video footage.

The result was a high graphic version of the scanned avatar appearing on the stream without disturbing the real-life aspects of the footage.

In addition to the avatar option, the future telecast will offer fans more customized experiences, including a wider selection of alternate languages, high-profile influencer and celebrity commentary, the ability to transport the game to virtual locations, new animated graphics, integrated betting and enhanced camera angles.

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