Last Updated: February 22, 2023, 18:52 IST
At the NBA All-Star Tech Summit in Salt Lake City, NBA Commissioner Adam Silver introduced new personalized options that would be part of the future live game streaming experience, including a feature for fans to scan their own avatar into a live NBA game via the NBA App and replace an NBA player.
Silver scanned and inserted legendary host Ahmad Rashad into a live Utah Jazz game. NBA shared a video clip of the same on the micro-blogging website Twitter.
The post read “NBA Commissioner Adam Silver unveils streaming experience of the future via the NBA App – and you can be in it!”
Silver began by creating an avatar of Rashad and demonstrated how to add the avatar into the video footage.
The result was a high graphic version of the scanned avatar appearing on the stream without disturbing the real-life aspects of the footage.
In addition to the avatar option, the future telecast will offer fans more customized experiences, including a wider selection of alternate languages, high-profile influencer and celebrity commentary, the ability to transport the game to virtual locations, new animated graphics, integrated betting and enhanced camera angles.
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